Blog
RSSWhat actually works inside an ad account. Not theory: measured, tested, repeatable.
Latest
GA4 vs Google Ads conversions: why the numbers don't match
Same campaign, two screens, two different numbers. Usually nothing is broken; the two systems answer different questions. Seven reasons for the gap, how to spot the one that is a real bug, and which number to use for which decision.
7 min read
All posts
7 min read
7 questions to ask before giving AI access to your ad account
A tool reading your account is one thing; a tool changing your budget is another. Seven questions to answer before you give AI access to Google Ads or Meta, what a good answer looks like, and how to grant access step by step.
7 min read
Search terms report: find Google Ads wasted spend in 10 minutes
Your keywords may look tidy, but your ads also show for searches you never wrote, and you pay for every click. A calm, repeatable way to find wasted spend in the search terms report and shut it off.